Lee Yih Ven

Data Analytics Portfolio

Data-driven insights to unlock business growth

Optimization Analysis

Finding Which Campaigns Work

How Display, Paid Search, and Cross-Sell Strategies Convert New Customers. Discover which marketing channels and campaign strategies deliver the strongest returns to optimize your budget allocation.

Predictive Modeling

Predicting Gym Member Drop-Off

Identify which gym members will lose motivation before they quit.

Time Series Analysis

Predicting Holiday Peaks

Optimize Christmas campaign timing using holiday streaming data.

Segmentation Analysis

Where Are Your High-Value Customers?

Find channels that attract your best customers.

Optimization Analysis

Fixing the Sales Leaks

Discover where shoppers abandon and which channels convert.