Lee Yih Ven

Data Analytics Portfolio

Data-driven insights to unlock business growth

Optimization Analysis

Beyond the Price Tag

What Drives Customer Satisfaction in Smartphones. Discover what makes customers satisfied beyond price – from battery life to brand trust – helping marketers craft campaigns that resonate.

Predictive Modeling

Who Is Most at Risk of Leaving the Bank

Identify which bank customers are most likely to churn.

Time Series Analysis

Predicting Sales Cycles

Turn seasonal patterns into actionable inventory and marketing strategies.

Segmentation Analysis

From Cash Cows to Hidden Gems

Identify which products drive profits today and which ones will tomorrow.

Optimization Analysis

Cash Cows, Discounts, and Delays

Discover which product categories drive profit and which drain it.