Which product categories truly make money, which lose value through discounts, and where returns and delays eat into profit. An interactive store-management dashboard.
Monthly net revenue across the two-year window
Electronics dominates the revenue mix
Grocery is the only category that loses money
How sales spread across the five regions
Operational risk at a glance
Ranked net revenue per category
True profit (sum of per-order profit); Grocery below zero
Separates big-but-thin from small-but-rich categories
Size of sales next to value created
Basket strength per category
Dependence on the cash cow; Grocery excluded (loss)
How much trade is discounted, and how deeply
Deeper discounts bring lower, not higher, spend
Margin falls steadily as discount deepens
Where markdowns concentrate
Reliance on markdowns for revenue
Deeper discounts do not bring the volume to justify the margin loss
Fashion and Electronics return most
Late deliveries concentrate in the biggest categories
Days from order to delivery
Where logistics struggle most
Do delays hit the high-profit categories hardest?
Geographic return hotspots