Keyword Ad Spend vs Revenue: Is the Campaign Profitable, and Which Keywords Carry It? An Interactive Marketing ROI Dashboard.
Potato chip retailer keyword campaign, Jan–Mar 2024. Showing all 50 keywords (representative dataset reconciled to the published campaign totals). Filters operate on this dataset.
The core profitability picture: money in vs money spent on ads
Which keyword themes drive the revenue
Average return per $1 of spend, by theme (gold line = campaign average)
Each point is one keyword; points above the line return more than they cost
Best return per $1 of ad spend
Lowest return; candidates to fix or cut
The keywords bringing in the most money
Dotted lines = averages. Bottom-right = high clicks but weak conversion (targeting mismatch)
Lower is better: cheaper to win a sale
Keywords grouped by what to do next
Where the budget currently sits vs where it should move
Scale the winners, fix the targeting mismatches, cut the laggards
| Keyword | Theme | Ad Spend | Revenue | ROAS | Cost/Conv | Action |
|---|