Understanding Customer Value
Find which customers truly drive your profit
Data Stories LabInteractive dashboardBicycle shop · CLV segmentation
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Total customers
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Total orders
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Total revenue
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Total profit
Revenue vs profit trend (monthly)
Monthly revenue and profit, side by side
Source: Bicycle shop customer sales records.
Revenue by customer country
Total revenue, ranked by country
Source: Bicycle shop customer sales records.
Average profit per order over time
Monthly profit per order
Source: Bicycle shop customer sales records.
Customer count by country
Distinct customers, ranked by country
Source: Bicycle shop customer sales records.
Revenue by country
Total revenue, ranked by country
Source: Bicycle shop customer sales records.
Profit by country
Total profit, ranked by country
Source: Bicycle shop customer sales records.
Orders per customer distribution
How many times each customer bought
Source: Bicycle shop customer sales records.
Cumulative profit by customers (Pareto)
Top customers and their running share of profit
Source: Bicycle shop customer sales records.
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Average profit per customer
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Average profit margin
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Average order value
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Orders per customer
Top 20 customers by profit
Revenue, profit and margin by customer
| Customer name | Country | Total orders | Total revenue | Total profit | Profit margin |
|---|
Source: Bicycle shop customer sales records.
Revenue vs profit by customer
Each point is a customer
Source: Bicycle shop customer sales records.
Profit per order distribution
Orders binned by profit band
Source: Bicycle shop customer sales records.
Units sold by product category
Total units, ranked by category
Source: Bicycle shop customer sales records.
Revenue by product category
Share of revenue by category
Source: Bicycle shop customer sales records.
Top 15 products by profit
Units, revenue, profit and margin by product
| Product | Category | Units sold | Total revenue | Total profit | Avg profit margin |
|---|
Source: Bicycle shop customer sales records.
Units sold vs profit by product
Each point is a product
Source: Bicycle shop customer sales records.
Category mix by country
Revenue by category, stacked per country
Source: Bicycle shop customer sales records.