Where Value Comes From

Customer lifetime value, the offers that build it, and the CAC it justifies, for a Malaysian car-workshop chain. Filter by branch, offer, and acquisition source.

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Value by Location and Offer

Customers
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Avg Lifetime LTV
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Avg 12-Month LTV
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Fully-Loaded Profit
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gross profit minus ad spend
Lifetime LTV by Branch
Lifetime LTV by Offer
Fully-Loaded Profit by Offer (RM)
LTV Cohort Curves by Offer (RM, day 7 to 365)

Customer Behaviour

Repeat Rate
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Avg Visits / Customer
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Whale Revenue Share
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top 10% of customers
Whales
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Repeat Rate by Offer
Revenue Concentration (whale curve)
Visits per Customer
Whale Rate by Branch

Acquisition

Blended CAC
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Best Source (lifetime LTV)
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Paid-Acquired Customers
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Free-Channel Share
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organic, referral, walk-in
Lifetime LTV by Source
CAC by Source (RM)
Return on Acquisition (lifetime LTV : CAC)
Customers by Source

Economics and Decisions

Blended CAC
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Target CAC (30% of 12-mo LTV)
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Lifetime LTV : CAC
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Double-Down Cells
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First-Year LTV : CAC by Offer
Target vs Actual CAC by Offer (RM)
Decision Table: CAC Ceilings by Branch and Offer
BranchOffer12-mo LTVCACCAC ceiling (30%)LTV:CACVerdict

© 2026 Lee Yih Ven | Data-Driven Solutions

Malaysian car-workshop chain · 12,000 customers · 24,032 service visits · Currency: RM