Lee Yih Ven

Segmentation & Comparative Analysis

Using demographics to guide business decisions.

What Men and Women Buy - Gender Purchasing

Explore how gender-specific category preferences can unlock new campaign strategies through demographic analysis.

Who Stays and Who Leaves? - Customer Retention

Discover customer retention patterns by location using geographic segmentation and cohort analysis techniques.

Which Learning Paths Lead Where? - Career Goals

Analyze how career goals influence student effort through educational segmentation and pathway analysis.

Why You Should Consider Sarawak - Regional Investment

Explore investment potential in different regions using comparative market analysis and regional segmentation.

Finding the Sweet Spot - Investment Location

Analyze mid-sized home investment locations and price points using geographic and demographic segmentation.

What Makes a Song Trend? - Content Performance

Analyze factors that boost content performance through music trend segmentation and viral content analysis.

Ad Campaign Performance Analysis

Marketing campaign segmentation using K-means clustering and audience behavior analysis.

Barber Shop Customer Analysis

Service industry customer segmentation using sentiment analysis and satisfaction clustering.

Not All Shoppers Are Equal

E-commerce customer segmentation using RFM analysis and behavioral clustering techniques.

Social Media Analysis - Coffee Shop

Social media audience segmentation using engagement clustering and sentiment grouping.

TikTok Live Influencer Sales Effectiveness

Influencer marketing segmentation using audience clustering and conversion rate analysis.

Turning Likes into ROI

Social media ROI segmentation using engagement clustering and conversion funnel analysis.

What Makes a Song Trend?

Music streaming segmentation using listener behavior clustering and trend pattern analysis.

Who is Buying the Croissant?

Bakery customer segmentation using demographic clustering and purchase pattern analysis.

Why You Should Consider Sarawak

Regional investment segmentation using economic clustering and market opportunity analysis.