Finding Which Campaigns Work
Find which marketing campaigns actually lift sales
Data Stories LabInteractive dashboard50 campaigns · expected uplift
Dashboard filters
Filter campaigns to explore specific channels, objectives, or segments
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Total campaigns
Campaigns analyzed
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Avg expected uplift
Portfolio average
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Best channel
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Best objective
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Campaign distribution by channel
Share of campaigns run on each channel
Source: 50-campaign marketing effectiveness dataset.
Top 5 campaigns by expected uplift
The single strongest performers in the current view
Source: 50-campaign marketing effectiveness dataset.
Expected uplift by objective across channels
Average uplift for each objective, split by channel
Source: 50-campaign marketing effectiveness dataset.
Average uplift by channel
Green = high, blue = medium, red = low average uplift
Source: 50-campaign marketing effectiveness dataset.
Average uplift by objective
Green = high, blue = medium, red = low average uplift
Source: 50-campaign marketing effectiveness dataset.
Campaign performance table
Every campaign in the current view. Click a header to sort
| Campaign ID | Channel | Objective | Segment | Duration (Days) | Expected Uplift | Category |
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Source: 50-campaign marketing effectiveness dataset.
Campaigns launched over time
Monthly count of campaign launches
Source: 50-campaign marketing effectiveness dataset.
Average expected uplift trend
Quarterly average uplift over time
Source: 50-campaign marketing effectiveness dataset.
Campaign mix by quarter
Count of campaigns by objective, per quarter
Source: 50-campaign marketing effectiveness dataset.
Campaign duration trend
Average campaign length by quarter (days)
Source: 50-campaign marketing effectiveness dataset.
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Total segments
Unique segments
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Best segment
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Campaign count by target segment
How many campaigns target each segment
Source: 50-campaign marketing effectiveness dataset.
Average uplift by target segment
Which segments respond most strongly
Source: 50-campaign marketing effectiveness dataset.
Top 10 campaigns by uplift
The strongest channel, objective and segment combinations in the current view
| Rank | Campaign ID | Channel | Objective | Target Segment | Expected Uplift | Duration |
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Source: 50-campaign marketing effectiveness dataset.