Know Your Reseller

Ranking Resellers by the Returns They Deliver — Account Management Dashboard

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Total Gross Margin
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across all resellers
Total Sales
—
gross revenue
Total Discount Given
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across network
Active Resellers
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unique partners
Monthly Sales & Gross Margin Trend
Dual-axis view — volume and profitability over time
Active Resellers by Territory
Distribution of reseller count across 10 territories
Gross Margin by Territory
Territories ranked by total gross margin contribution
Top 10 Resellers by Gross Margin
Ranked by total gross margin — not sales volume
Sales vs Gross Margin by Reseller
Each point = one reseller. High sales ≠ high margin.
Top 10 Products by Gross Margin
Products ranked by total gross margin generated
High-Volume Resellers with Poor Margin Returns
Resellers with 5+ orders but negative gross margin — priority for review
Reseller Orders Total Sales Gross Margin Margin % Segment
Top 10 by Discount Received vs Gross Margin
Shows disproportion — resellers receiving most support often return least
Discount vs Gross Margin per Reseller
Each point = one reseller. Points below zero line = loss-making.
Discount Budget: Positive vs Negative Margin Resellers
Share of total discount flowing to resellers who generate losses
Top 10 Resellers by Net Return (Margin − Discount)
True return on discount investment — identifies best and worst discount ROI
Reseller Count by Segment
How the network is distributed across four performance tiers
Total Gross Margin by Segment
Where the manufacturer's margin actually comes from
Monthly Gross Margin by Segment
Trend over time — highlights At-Risk fade-out and Champions volatility
Positive vs Negative Margin Resellers by Segment
Health check — shows how many within each segment are loss-making