Case Studies /One Brand, Four Reputations
One coffee cup reflected differently across four social platforms
One coffee shop, four platform reputations.Illustration · Data Stories Lab
Customer sentiment & reputation

One brand, four reputations

See where your coffee shop's reputation wins, where it leaks, and what to do next

Showing all 500 reviews.

Overview

0
reviews in view
0%
positive share
0%
net sentiment
0
products reviewed
Praise and complaints sit almost even
Share of reviews by sentiment
Source: 500 platform reviews, Jan–Mar 2024.
Net sentiment by month
Positive minus negative share, each month
Source: 500 platform reviews. Net sentiment = (positive minus negative) / total.
Which menu groups carry the reputation
Net sentiment by product category
Source: 500 platform reviews. Bars right of zero are net positive.

Platforms

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strongest platform
0
point gap, best vs worst
-
weakest platform
-
most reviewed platform
Review volume by platform
How many reviews come from each channel
Source: 500 platform reviews.
One brand, four reputations
Net sentiment by platform; green leads, red lags
Source: 500 platform reviews. Amplify the green, repair the red.
Each platform's monthly path
Net sentiment by month, per platform
Source: 500 platform reviews. Lines above zero are net positive.

Drivers

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top complaint type
0
negative reviews in view
-
worst product
0%
its net sentiment
What the complaints are about
Negative reviews by theme
Source: 500 platform reviews. Quality and taste draw almost no complaints.
Each theme, praise vs complaint
Positive and negative reviews by theme
Source: 500 platform reviews.
The products dragging reputation down
Lowest net sentiment, products with at least 4 reviews
Source: 500 platform reviews. Fix these first.

Action List

0
products to fix (net below zero)
0
red flag products
0
price & service complaints
0
products on the watchlist
Fix-first watchlist
Products ranked worst net sentiment first (at least 4 reviews)
ProductCategoryReviewsPositiveNetStatus
Source: per-product sentiment. Red = net below minus 20, amber = below zero, green = positive.
Where the negatives concentrate
Negative reviews by category, split by complaint theme
Source: 500 platform reviews. Tallest stacks are the priority menu groups.

Opportunities

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best loved product
0%
its net sentiment
0
products to expand
-
platform to amplify
The winners worth expanding
Highest net sentiment, products with at least 4 reviews
Source: 500 platform reviews. Promote and grow these.
Strongest menu groups to amplify
Positive share by category
Source: 500 platform reviews.
Word-of-mouth picker: ready-to-use positive reviews
Real positive reviews matching the Platform, Category and Month filters. Copy as campaign material.
ReviewProductPlatformTheme
Source: positive customer reviews. Quality and taste quotes are listed first.