Case Studies /Plan for the Peaks
A Langkawi resort pool, full in peak season and quiet in the off months
One resort, two businesses: nearly full in the peaks, half empty in the quiet months.Illustration · Data Stories Lab
Resort demand planner

Plan for the peaks

Bookings double by season, with no yearly growth

Showing all months
Overview
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average occupancy
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fullest month
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emptiest month
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busy vs quiet month
The same busy and quiet pattern every year
How full the resort has been, month by month
Source: 36 months of bookings, 2022 to 2024. Occupancy = rooms booked against rooms available.
Seasons
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peak months
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mid months
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quiet months
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peak vs quiet, how full
Three peak, five mid, four quiet months
Average occupancy by calendar month, coloured by season
Source: 2022 to 2024 average for each calendar month.
The peaks carry the year
Share of yearly bookings by season
Source: 2022 to 2024 room-nights, grouped by season.
Forecast
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2025 room-nights forecast
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busiest month (2025)
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quietest month (2025)
2.5%
forecast tested within
If the same pattern continues, this is next year
Monthly room-nights: 2022 to 2024 actual, then the 2025 forecast
Source: seasonal pattern carried forward at today's level (no growth assumed). Tested within 2.5% on a hidden year.
How full each month will be in 2025
Expected occupancy by month, coloured by season
Source: 2025 forecast. Peak runs near full; quiet months sit close to half empty.
Plan
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peak months: protect
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quiet months: improve
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2025 average occupancy
~55%
quiet-month team vs peak

Peak: protect the money

Jun, Jul, Dec

Hold or raise rates, full team, no discounting. The rooms are nearly full, so price is the only way to earn more.

Mid: run as normal

Mar, Apr, May, Aug, Nov

Normal rates and team. Watch bookings and tilt toward peak or quiet actions as the month firms up.

Quiet: improve the empties

Jan, Feb, Sep, Oct

Run promotions and packages, smaller team (about 55%), and do repairs. These are the only months with rooms to fill.

Your month-by-month plan for 2025
Expected bookings, how full, season and what to do
MonthExpected room-nightsHow fullSeasonWhat to do
Source: 2025 forecast plus the seasonal action guide. Check against real bookings as they come in.