Riding the growth curve
Fast growth, with a clear year-end festive lift
Data Stories LabGrowth plannerOnline retail2022–2024 + 2025 forecast
Showing all months
Overview
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revenue in view
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first year to last
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avg growth per month
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biggest month
Revenue climbs month after month
Monthly revenue, 2022 to 2024
Source: 36 months of online-store revenue.
Growth & Festive
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avg growth per year
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biggest year
Nov, Dec
festive peak
Jan, Feb
post-festive dip
Each year far larger than the last
Total revenue by year
Source: 2022 to 2024 revenue.
Growth and a year-end lift, stacked
Revenue by month, each year a line
Source: each year rises toward the Nov to Dec festive peak.
Forecast
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2025 revenue forecast
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vs last year
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biggest month (2025)
14.1%
forecast tested within
The climb continues into 2025
Monthly revenue: 2022 to 2024 actual, then the 2025 forecast
Source: growth and festive pattern carried forward. Refresh each quarter.
Following the growth keeps the forecast close
Forecast error: growth-aware vs ignoring the growth
Source: backtest on a hidden year. Lower is better.
Every month above the year before
2025 forecast revenue by month
Source: 2025 forecast, coloured by period.
Plan
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festive months: secure early
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post-festive: clear stock
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2025 revenue forecast
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biggest jump vs last year
Festive peak: win it early
Nov, Dec
Secure stock and book advertising before the peak lands. December is the biggest month of the year, so being stocked and visible early is what wins it.
Steady: plan bigger each month
Mar to Oct
Budget every month for a business about 56% larger than last year. Keep cash ahead of the stock you must buy before the sales arrive.
Post-festive: clear and reset
Jan, Feb
Spending dips after the festive peak. Trim buying, run clearance, and reset stock and plans for the year ahead.
Your month-by-month plan for 2025
Forecast revenue, how much more than last year, and what to do
| Month | Forecast revenue | vs last year | Period | What to do |
|---|
Source: 2025 forecast plus the period action guide. Refresh against real sales each quarter.