Selling the Right Products
Focus selling on the few products that profit
Data Stories LabInteractive dashboardProduct portfolio · Pareto
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Total revenue
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Total profit
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Average profit margin
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Total products sold
Top 10 products by revenue
The products that bring in the most sales dollars
Source: product sales transactions, summarised at product level.
Top 10 products by profit
Profit rank, which is what actually carries the business
Source: product sales transactions, summarised at product level.
Product performance table
Top products by revenue, with profit, quantity and margin
| Product | Revenue | Profit | Quantity | Profit margin |
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Source: product sales transactions, summarised at product level.
Top 5 products revenue share
Bikes category profit share
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Total product SKUs
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Low margin products
Revenue share: top products vs others
How much of revenue the top 5 products account for
Source: product sales transactions, summarised at product level.
Profit by category
Where the profit sits across product categories
Source: product sales transactions, summarised by category.
High volume, low margin products
Order quantity against profit margin, the busy-but-thin zone sits bottom right
Source: product sales transactions, summarised at product level.
Category revenue performance over time
Monthly revenue trend by product category
Source: monthly sales trends by category.
Revenue by category
Total revenue across product categories
Source: product sales transactions, summarised by category.
Top models by profit
The product models that contribute the most profit
Source: product sales transactions, summarised by model.
Monthly profit trend by category
How profit moves month to month within each category
Source: monthly sales trends by category.
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Products below avg margin
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Revenue at risk
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Potential profit improvement
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Avg margin gap
Products to deprioritize
The lowest-profit products, candidates to sell less of
Source: product sales transactions, summarised at product level.
Margin distribution
How products spread across profit-margin bands
Source: product sales transactions, summarised at product level.
Products to fix first
High revenue, low margin, ranked by priority for a margin fix
| Product | Revenue | Profit | Quantity | Profit margin | Priority |
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Source: products-to-fix shortlist (below-average margin, meaningful revenue).