Case Studies/What a Car's Worth
A row of used cars on a dealer forecourt
Price every car on the same few factors, not by feel.Illustration · Data Stories Lab
Used-car pricing planner

What a car's worth

Mileage, age and brand set the fair price

Showing all 400 cars Filters apply to Market and Price drivers; the estimator is on its own tab.
Market
-
average price
-
priciest brand
-
most affordable brand
-
cars in view
Most cars sit in the mid range
Number of cars by price band
Source: 400 used cars.
Brand sets the price band
Average price by brand
Source: 400 used cars.
Price drivers
94%
of price explained
RM 2,649
off per year of age
RM 1,785
off per 10,000 km
RM 42k
brand gap, top to bottom
Older cars cost less
Price vs age
Source: each dot is one car. About RM 2,649 off per year.
Higher mileage costs less
Price vs mileage
Source: each dot is one car. About RM 1,785 off per 10,000 km.
A bigger engine adds a little
Price vs engine size
Source: each dot is one car. About +RM 977 per 100cc.
More owners, lower price
Average price by previous owners
Source: about RM 1,796 off per extra owner.
Estimate a price
Estimated fair price
Built from brand, age, mileage, engine and owners
RM -
Fair range: -
A defensible anchor for a trade-in offer or forecourt sticker. Estimates land within about 9% of real selling prices.
Where this car sits in the market
Your car (gold) against the 400 cars, by age
Source: 400 used cars. A car far above or below the cloud is worth a second look.
Pricing plan
Brand
biggest single factor
RM 2,649
deduct per year of age
RM 1,785
deduct per 10,000 km
9%
estimate lands within

Anchor to the brand first

Then adjust

Brand is the biggest factor: tens of thousands between a premium and a mass-market car of the same age and mileage. Start from the badge, then adjust.

Deduct age and mileage separately

They stack

About RM 2,649 a year and RM 1,785 per 10,000 km, applied on top of each other. An old, high-mileage car is marked down twice.

Flag cars far from the estimate

Bargain or mistake

A car priced well below its estimate is a bargain to buy; well above is a mistake to fix. Use the estimator as the anchor, then look closer at the gaps.

Pricing factors: what each detail is worth
Add them together for one car, holding the others steady
FactorEffect on priceHow to use it
Source: measured effect of each factor. Brand effects are against the premium brand; mass-market brands sit below it.