What a ringgit returns
Every RM1 of ad spend returns about RM3.21
Data Stories LabAd spend planner120 campaignsMeta · Google · TikTok
Showing all 120 campaigns
Filter applies to Overview and Channels; the budget planner is on its own tab.
Overview
RM 3.21
sales per RM1 of ad spend
95%
of sales explained by spend
-
avg return on ad spend
14.3%
forecast tested within
More ad spend, more sales, in a tight straight line
Sales vs ad spend, each dot a campaign
Source: 120 campaigns. The line is the spend-to-sales pattern (about RM 3.21 per RM 1).
Channels
-
Meta return
-
Google return
-
TikTok return
Same
pattern on all three
Every channel follows the same line
Sales vs ad spend, coloured by channel
Source: 120 campaigns. No channel stands clearly apart.
Returns are about equal across channels
Return per RM1 by channel
Source: total sales over total spend per channel.
Budget planner
Sales = a small base plus about RM 3.21 for every RM 1 spent.
Expected sales from this budget
Read a budget straight off to its sales
RM -
-
Predictions land within about 14.3% of actual sales. Reliable across the tested range (about RM 662 to RM 11,934 per campaign).
Where this budget lands
Your budget (gold) on the spend-to-sales line
Source: 120 campaigns plus the fitted line.
Plan
RM 3.21
return per RM1 spent
~1/3
margin needed to profit
3
channels, split for reach
RM 11.9k
scale-safe up to (per campaign)
Set the budget to a sales target
Read it off
Spend explains 95% of sales. Pick the sales figure the month needs and read the budget that delivers it straight off the table, rather than guessing.
Fund where margin beats the return
About 1/3
Each RM 1 returns about RM 3.21 in sales, so any product whose margin is more than roughly a third of its price makes a profit on extra ad spend. Fund those first.
Decide total spend, not platform
Meta, Google, TikTok
All three channels return about the same at a given budget. Split across them for reach and risk, and focus the real decision on how much to spend.
Budget planner: expected sales by ad budget
Pick the row nearest your target, then fine-tune on the planner tab
| Ad budget | Expected sales | Return per RM1 |
|---|
Source: the spend-to-sales pattern. The return per ringgit is higher at small budgets because of a small base level of sales.