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DATA STORIES LAB
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Which Channel Finds Your Tenant
Five lead channels, and the one that actually signs tenants.
Illustration · Data Stories Lab
Marketing & lead channels
Which Channel Finds Your Tenant
Find which channel actually signs your tenants
Data Stories Lab
Interactive dashboard
10 rental listings · 5 channels
Analyst Report
Dashboard
AI Assistant
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Home
Channel Scoreboard
Lead Quality
Property Type & Sell-Through
Responsiveness
Source
All sources
WhatsApp referral
PropertyGuru
Google Ads
Meta Ads
Mudah.my
Month
All months
Dec 2025
Jan 2026
Feb 2026
Mar 2026
Apr 2026
May 2026
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Enquiries
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Qualified
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Tenancies signed
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Avg cost per tenancy
Cost per tenancy by channel
Cost in RM. A channel with no tenancy in the current filter shows as 0 tenancies, not a cost
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Volume vs quality
Share of enquiries (%) against qualified rate (%) per source
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Channel performance
Enquiries, qualified rate, viewing rate, tenancies, cost per enquiry and cost per tenancy by source
Source
Enquiries
Qualified rate
Enquiry to viewing rate
Tenancies
Cost per enquiry
Cost per tenancy
Verdict
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Where every enquiry ends up
Outcome distribution across all enquiries in the current filter
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Funnel by source
Qualified rate (%) and enquiry to viewing rate (%) per source
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Mudah's outcomes
459 enquiries, zero tenancies signed.
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Tenancies by channel and property type
Signed tenancies grouped by source and property type
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Qualified rate by channel and property type
Qualified rate (%) per source and property type
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Monthly enquiries by source
Enquiry volume per month, stacked by source. Declining totals point to portfolio sell-through over the period
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
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Median response (office hours)
minutes
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After-hours share
of enquiries
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Unanswered, office hours
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Unanswered, after hours
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Paid leads lost
estimated
Unanswered rate: office vs after-hours
Share of enquiries that went unanswered, split by when they arrived
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Enquiries by time slot
Volume of enquiries arriving in office hours vs after 8pm and weekends
Source: rental agency lead and outcome data, Dec 2025 to May 2026.