Case Studies /Which Channel Finds Your Tenant
Which Channel Finds Your Tenant
Five lead channels, and the one that actually signs tenants.Illustration · Data Stories Lab
Marketing & lead channels

Which Channel Finds Your Tenant

Find which channel actually signs your tenants

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Enquiries
 
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Qualified
 
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Tenancies signed
 
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Avg cost per tenancy
 
Cost per tenancy by channel
Cost in RM. A channel with no tenancy in the current filter shows as 0 tenancies, not a cost
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Volume vs quality
Share of enquiries (%) against qualified rate (%) per source
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Channel performance
Enquiries, qualified rate, viewing rate, tenancies, cost per enquiry and cost per tenancy by source
SourceEnquiriesQualified rateEnquiry to viewing rateTenanciesCost per enquiryCost per tenancyVerdict
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Where every enquiry ends up
Outcome distribution across all enquiries in the current filter
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Funnel by source
Qualified rate (%) and enquiry to viewing rate (%) per source
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Mudah's outcomes
459 enquiries, zero tenancies signed.
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Tenancies by channel and property type
Signed tenancies grouped by source and property type
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Qualified rate by channel and property type
Qualified rate (%) per source and property type
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Monthly enquiries by source
Enquiry volume per month, stacked by source. Declining totals point to portfolio sell-through over the period
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
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Median response (office hours)
minutes
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After-hours share
of enquiries
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Unanswered, office hours
 
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Unanswered, after hours
 
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Paid leads lost
estimated
Unanswered rate: office vs after-hours
Share of enquiries that went unanswered, split by when they arrived
Source: rental agency lead and outcome data, Dec 2025 to May 2026.
Enquiries by time slot
Volume of enquiries arriving in office hours vs after 8pm and weekends
Source: rental agency lead and outcome data, Dec 2025 to May 2026.