Ranking 10 influencers on what they actually sell, so you can decide who to promote, keep, or dismiss.
Green is promote, gold is keep, red is dismiss, judged against the roster average. The spread runs from the top earner to the clear laggard.
Total revenue across the four-plus weeks of June. Steady selling with a mild late-month softening.
Effort is identical (120 hours each), so this is pure efficiency: dollars earned per hour live.
Volume of product moved, a check on whether revenue comes from many small sales or few large ones.
Higher average sale points to better upselling or higher-value product mix per transaction.
Average revenue per influencer by group, with average engagement overlaid. Group a leads on both.
Each point is an influencer. Higher engagement loosely tracks higher revenue (the trend line slopes up), making engagement the coachable signal.
Conversion rate shows almost no relationship to revenue here, so it should not drive a promote or dismiss call on its own.
The one metric a manager can coach. Laggards with low engagement and low revenue are dismissal candidates; low revenue but high engagement may be worth keeping and developing.
How the roster divides into promote, keep, and dismiss at the current benchmark.
Dotted lines are the roster averages. Top-right (high revenue, high engagement) is promote; bottom-left is dismiss.
Promote at or above 1.05x the roster average revenue; dismiss at or below 0.90x; keep in between. Verdict recomputes with every filter.
| Rank | Influencer | Group | Revenue | Rev / Hour | Engagement | vs Benchmark | Verdict |
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